How can I create a funnel exploration in GA4?
Asked on Sep 24, 2025
Answer
Creating a funnel exploration in Google Analytics 4 (GA4) allows you to visualize the steps users take on your website or app, helping you identify drop-off points. You can set this up in the Explore section of GA4.
- Sign in to your Google Analytics account.
- Navigate to Explore → Funnel Exploration.
- Click on "Create a new exploration" and select "Funnel exploration" as the template.
- Define the steps of your funnel by selecting events or page views that represent each stage.
- Adjust segment comparisons and filters as needed to refine your analysis.
Additional Comment:
- Funnel explorations help identify where users drop off in a series of steps, providing insights into potential areas for improvement.
- You can customize the funnel by adding conditions, such as time constraints between steps.
- Use segments to compare different user groups within the same funnel.
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