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How can I measure outbound link clicks in Google Analytics 4?

Asked on Sep 05, 2025

Answer

To measure outbound link clicks in Google Analytics 4, you need to set up an event that tracks when users click on links leading away from your site. This can be done using Google Tag Manager to create a tag that sends this information to GA4.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and create a new tag.
    2. Select "GA4 Event" as the tag type.
    3. Configure the tag with your GA4 Measurement ID.
    4. Set the event name to "outbound_click".
    5. Use a trigger of type "Click - Just Links" and configure it to fire on outbound link clicks.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is properly linked to Google Tag Manager.
Test the setup using GTM's Preview mode to verify that the event fires correctly.
In GA4, navigate to Reports → Engagement → Events to view the tracked outbound link clicks.
Consider adding additional parameters to capture more details about the link clicks, such as URL or link text.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I measure outbound link clicks in Google Analytics 4?

Asked on Sep 05, 2025

Answer

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