How can I migrate my old UA property to GA4?
Asked on Sep 02, 2025
Answer
Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) involves setting up a new GA4 property and configuring it to track the same data as your UA property. This process includes creating a new property, setting up data streams, and configuring events and conversions.
- Sign in to your Google Analytics account.
- Go to Admin and select your UA property in the Property column.
- Click on "GA4 Setup Assistant" and follow the prompts to create a new GA4 property.
- Set up data streams for your website and/or app in the new GA4 property.
- Configure events and conversions in GA4 to match your UA setup.
Additional Comment:
- GA4 uses an event-based data model, so you'll need to redefine your goals and events as conversions in GA4.
- Review your UA reports and replicate necessary custom dimensions and metrics in GA4.
- Consider using Google Tag Manager to manage your tags and simplify the transition.
- GA4 offers enhanced measurement features like cross-platform tracking and predictive insights.
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