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How can I track button clicks as custom events in GA4?

Asked on Nov 03, 2025

Answer

To track button clicks as custom events in Google Analytics 4 (GA4), you need to set up event tracking using Google Tag Manager (GTM). This involves creating a tag and a trigger that fires when the button is clicked.

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    1. In Google Tag Manager, create a new tag.
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Enter your GA4 Measurement ID.
    4. Set the Event Name (e.g., "button_click").
    5. Add any additional parameters (e.g., button ID or text).
    6. Create a trigger: Choose "Click - All Elements" and configure it to fire on specific button clicks.
    7. Save the tag and trigger, then publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure that your GA4 property is correctly set up in GTM with the Measurement ID.
Test the tag and trigger using GTM's Preview mode to verify that events are firing correctly.
Once published, you can view the custom events in GA4 under Reports → Engagement → Events.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as custom events in GA4?

Asked on Nov 03, 2025

Answer

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