How can I track button clicks as events in GA4 using GTM?
Asked on Oct 18, 2025
Answer
To track button clicks as events in Google Analytics 4 (GA4) using Google Tag Manager (GTM), you'll need to set up a trigger and a tag in GTM. This process involves creating a trigger that listens for button click events and a tag that sends this data to GA4.
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1. In GTM, go to Triggers and create a new trigger.
2. Choose "Click - All Elements" as the trigger type.
3. Configure the trigger to fire on "Some Clicks" and specify conditions (e.g., Click ID equals "your-button-id").
4. Save the trigger.
5. Go to Tags and create a new tag.
6. Choose "Google Analytics: GA4 Event" as the tag type.
7. Enter your GA4 Measurement ID and set the Event Name (e.g., "button_click").
8. Add the trigger you created to this tag.
9. Save and publish your container.
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- Ensure that your GTM container is published after making changes to apply the new tracking setup.
- Test the implementation using GTM's Preview mode to verify that events are firing correctly.
- In GA4, navigate to Reports → Engagement → Events to see the tracked button click events.
- Consider setting up custom dimensions if you need to capture additional button attributes.
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