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How can I track button clicks as events in GA4 using GTM?

Asked on Oct 18, 2025

Answer

To track button clicks as events in Google Analytics 4 (GA4) using Google Tag Manager (GTM), you'll need to set up a trigger and a tag in GTM. This process involves creating a trigger that listens for button click events and a tag that sends this data to GA4.

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    1. In GTM, go to Triggers and create a new trigger.
    2. Choose "Click - All Elements" as the trigger type.
    3. Configure the trigger to fire on "Some Clicks" and specify conditions (e.g., Click ID equals "your-button-id").
    4. Save the trigger.
    5. Go to Tags and create a new tag.
    6. Choose "Google Analytics: GA4 Event" as the tag type.
    7. Enter your GA4 Measurement ID and set the Event Name (e.g., "button_click").
    8. Add the trigger you created to this tag.
    9. Save and publish your container.
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Additional Comment:

Ensure that your GTM container is published after making changes to apply the new tracking setup.
Test the implementation using GTM's Preview mode to verify that events are firing correctly.
In GA4, navigate to Reports → Engagement → Events to see the tracked button click events.
Consider setting up custom dimensions if you need to capture additional button attributes.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in GA4 using GTM?

Asked on Oct 18, 2025

Answer

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