How can I track button clicks as events in GA4 using GTM?

Question

Q&A Network · Accepted Answer

To track button clicks as events in Google Analytics 4 (GA4) using Google Tag Manager (GTM), you need to set up a tag and a trigger in GTM to capture these interactions. This involves configuring a GA4 Event tag and using a Click trigger to specify which button clicks to track.


    
    1. In GTM, create a new Trigger:
       - Choose "Click - All Elements" or "Click - Just Links" based on your needs.
       - Configure the trigger to fire on specific button clicks by using conditions (e.g., Click ID, Click Classes).
    2. Create a new Tag:
       - Select "GA4 Event" as the tag type.
       - Enter your GA4 Measurement ID.
       - Set the Event Name (e.g., "button_click").
       - Add any additional parameters (e.g., button text or ID).
    3. Attach the Trigger to the Tag and save.

ADDITIONAL COMMENT:

Ensure your GA4 Measurement ID is correctly set in the tag configuration.
Test the tag and trigger setup using GTM's Preview mode before publishing.
Consider using variables to dynamically capture button attributes like text or ID.
Check the Events report in GA4 to verify that button clicks are being recorded.

✅ Answered with Analytics best practices.

How can I track button clicks as events in GA4 using GTM?

Asked on Oct 21, 2025

Answer

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