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How can I track button clicks as events in GA4 using GTM?

Asked on Nov 08, 2025

Answer

To track button clicks as events in Google Analytics 4 (GA4) using Google Tag Manager (GTM), you need to set up a click trigger and a GA4 event tag. This allows you to capture user interactions with specific buttons on your website.

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    1. In GTM, create a new Trigger:Choose "Trigger Configuration" → "Click" → "All Elements" or "Just Links".
Set conditions to target specific buttons (e.g., Click ID or Click Classes).
    2. Create a new Tag:Choose "Tag Configuration" → "GA4 Event".
Enter your Measurement ID.
Set Event Name (e.g., "button_click").
Add Event Parameters if needed (e.g., "button_text").    3. Link the Trigger to the Tag.
    4. Save and publish your changes in GTM.
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Additional Comment:

Ensure your GA4 property is correctly set up and linked to GTM.
Test the setup using GTM's Preview mode to confirm events are firing correctly.
Check the Realtime report in GA4 to verify that button click events are being recorded.
Consider using descriptive event names and parameters for better reporting clarity.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in GA4 using GTM?

Asked on Nov 08, 2025

Answer

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