How can I track button clicks as events in Google Analytics 4 using GTM?
Asked on Oct 17, 2025
Answer
To track button clicks as events in Google Analytics 4 using Google Tag Manager (GTM), you need to set up a trigger and a tag within GTM to capture these interactions. This process involves configuring a click trigger and linking it to a GA4 event tag.
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1. Create a new Trigger in GTM:- Go to Triggers → New → Trigger Configuration → Choose "Click - All Elements".
- Set conditions to target specific button clicks (e.g., Click ID or Click Classes).
2. Create a new Tag in GTM:- Go to Tags → New → Tag Configuration → Choose "GA4 Event".
- Enter your GA4 Measurement ID.
- Set Event Name (e.g., "button_click").
- Add parameters if needed (e.g., button text or ID).
3. Link the Trigger to the Tag and publish your container.
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- Ensure your GA4 configuration tag is already set up in GTM to send data to your GA4 property.
- Test the setup using GTM's Preview mode to verify events are firing correctly.
- Check the Events report in GA4 (Reports → Engagement → Events) to see incoming button click data.
- Consider using variables in GTM to capture dynamic button attributes for more detailed tracking.
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