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How can I track button clicks as events in Google Analytics 4 using GTM?

Asked on Oct 17, 2025

Answer

To track button clicks as events in Google Analytics 4 using Google Tag Manager (GTM), you need to set up a trigger and a tag within GTM to capture these interactions. This process involves configuring a click trigger and linking it to a GA4 event tag.

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    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration → Choose "Click - All Elements".
Set conditions to target specific button clicks (e.g., Click ID or Click Classes).
    2. Create a new Tag in GTM:Go to Tags → New → Tag Configuration → Choose "GA4 Event".
Enter your GA4 Measurement ID.
Set Event Name (e.g., "button_click").
Add parameters if needed (e.g., button text or ID).    3. Link the Trigger to the Tag and publish your container.
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Additional Comment:

Ensure your GA4 configuration tag is already set up in GTM to send data to your GA4 property.
Test the setup using GTM's Preview mode to verify events are firing correctly.
Check the Events report in GA4 (Reports → Engagement → Events) to see incoming button click data.
Consider using variables in GTM to capture dynamic button attributes for more detailed tracking.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Analytics 4 using GTM?

Asked on Oct 17, 2025

Answer

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