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How can I track button clicks as events in Google Analytics 4 using Tag Manager?

Asked on Nov 25, 2025

Answer

To track button clicks as events in Google Analytics 4 using Google Tag Manager, you'll need to set up a trigger and a tag that sends the event data to GA4. This process involves configuring a click trigger and linking it to a GA4 event tag.

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    1. Create a new trigger in GTM:Go to Triggers → New → Trigger Configuration.
Choose "Click - All Elements" or "Click - Just Links".
Configure the trigger to fire on specific button clicks using conditions (e.g., Click ID or Click Text).
    2. Create a new tag in GTM:Go to Tags → New → Tag Configuration.
Choose "Google Analytics: GA4 Event".
Enter your GA4 Measurement ID.
Set Event Name (e.g., "button_click").
Add any additional parameters if needed (e.g., button text).
    3. Link the tag to the trigger:Under "Triggering", select the trigger you created for button clicks.
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Additional Comment:

Ensure that your GA4 property is correctly set up and linked to your GTM container.
Test your setup using GTM's Preview mode to confirm that events are firing as expected.
After publishing the changes, verify the events in GA4 under Reports → Engagement → Events.
Consider using variables in GTM to capture dynamic button attributes for more detailed reporting.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks as events in Google Analytics 4 using Tag Manager?

Asked on Nov 25, 2025

Answer

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