How can I track button clicks in Google Tag Manager?
Asked on Oct 19, 2025
Answer
To track button clicks using Google Tag Manager (GTM), you'll need to set up a click trigger and a corresponding tag. This allows you to capture interactions with specific buttons on your website and send the data to Google Analytics 4 (GA4) or another analytics platform.
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1. Create a new Trigger in GTM:- Go to Triggers → New → Trigger Configuration → Click → All Elements.
- Set conditions to target specific buttons (e.g., Click ID, Click Classes).
2. Create a new Tag in GTM:- Go to Tags → New → Tag Configuration → GA4 Event.
- Set Event Name (e.g., "button_click").
- Add parameters like 'button_text' or 'button_id' using GTM variables.
- Assign the previously created trigger to this tag.
3. Publish your GTM container.
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- Ensure your GTM container is correctly installed on your website to capture the data.
- Use GTM's Preview mode to test the setup and verify that button clicks are being tracked.
- Consider using built-in GTM variables like Click ID or Click Text to make your tracking more specific.
- Check the real-time reports in GA4 to confirm that events are being received.
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