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How can I track button clicks in Google Tag Manager?

Asked on Oct 19, 2025

Answer

To track button clicks using Google Tag Manager (GTM), you'll need to set up a click trigger and a corresponding tag. This allows you to capture interactions with specific buttons on your website and send the data to Google Analytics 4 (GA4) or another analytics platform.

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    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration → Click → All Elements.
Set conditions to target specific buttons (e.g., Click ID, Click Classes).
    2. Create a new Tag in GTM:Go to Tags → New → Tag Configuration → GA4 Event.
Set Event Name (e.g., "button_click").
Add parameters like 'button_text' or 'button_id' using GTM variables.
Assign the previously created trigger to this tag.    3. Publish your GTM container.
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Additional Comment:

Ensure your GTM container is correctly installed on your website to capture the data.
Use GTM's Preview mode to test the setup and verify that button clicks are being tracked.
Consider using built-in GTM variables like Click ID or Click Text to make your tracking more specific.
Check the real-time reports in GA4 to confirm that events are being received.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks in Google Tag Manager?

Asked on Oct 19, 2025

Answer

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