How can I track button clicks in Google Tag Manager?
Asked on Oct 24, 2025
Answer
To track button clicks in Google Tag Manager (GTM), you need to set up a click trigger and a tag to send the event data to Google Analytics 4 (GA4). This involves configuring GTM to listen for click events and then sending that data to your analytics platform.
<!-- BEGIN COPY / PASTE -->
1. Create a new Trigger in GTM:- Go to Triggers → New → Trigger Configuration → Click → All Elements.
- Set conditions to match the button you want to track (e.g., Click ID equals "button-id").
2. Create a new Tag in GTM:- Go to Tags → New → Tag Configuration → Google Analytics: GA4 Event.
- Set Event Name (e.g., "button_click").
- Choose your GA4 Configuration Tag.
- Set Triggering to the click trigger you created.
<!-- END COPY / PASTE -->Additional Comment:
- Ensure your GTM container is published after making changes so that the tracking is live on your site.
- Use GTM's Preview mode to test the setup before publishing to verify that the button click events are being tracked correctly.
- In GA4, you can view these events under Reports → Engagement → Events to analyze button click interactions.
Recommended Links: