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How can I track button clicks in Google Tag Manager?

Asked on Oct 24, 2025

Answer

To track button clicks in Google Tag Manager (GTM), you need to set up a click trigger and a tag to send the event data to Google Analytics 4 (GA4). This involves configuring GTM to listen for click events and then sending that data to your analytics platform.

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    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration → Click → All Elements.
Set conditions to match the button you want to track (e.g., Click ID equals "button-id").
    2. Create a new Tag in GTM:Go to Tags → New → Tag Configuration → Google Analytics: GA4 Event.
Set Event Name (e.g., "button_click").
Choose your GA4 Configuration Tag.
Set Triggering to the click trigger you created.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GTM container is published after making changes so that the tracking is live on your site.
Use GTM's Preview mode to test the setup before publishing to verify that the button click events are being tracked correctly.
In GA4, you can view these events under Reports → Engagement → Events to analyze button click interactions.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks in Google Tag Manager?

Asked on Oct 24, 2025

Answer

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