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How can I track button clicks in Google Tag Manager?

Asked on Nov 23, 2025

Answer

Tracking button clicks in Google Tag Manager (GTM) involves setting up a click trigger and an associated tag to send the data to Google Analytics 4 (GA4). This process allows you to measure user interactions with specific buttons on your website.

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    1. Go to GTM and create a new trigger: Triggers → New → Trigger Configuration → Click → All Elements.
    2. Configure the trigger to fire on specific button clicks using conditions (e.g., Click ID, Click Classes).
    3. Create a new tag: Tags → New → Tag Configuration → GA4 Event.
    4. Set the Event Name (e.g., "button_click") and configure parameters as needed.
    5. Assign the click trigger to the tag and save your changes.
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Additional Comment:

Ensure that GTM's built-in variables for clicks (e.g., Click ID, Click Classes) are enabled under Variables → Configure.
Test your setup using GTM's Preview mode to confirm that the tag fires correctly on button clicks.
Once verified, publish your changes in GTM to start tracking button clicks in GA4.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks in Google Tag Manager?

Asked on Nov 23, 2025

Answer

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