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How can I track button clicks with Google Tag Manager?

Asked on Nov 26, 2025

Answer

To track button clicks using Google Tag Manager (GTM), you need to set up a click trigger and a corresponding tag to send the event to Google Analytics 4 (GA4). This allows you to monitor user interactions with specific buttons on your website.

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    1. Go to your GTM account and click on "Triggers" in the left-hand menu.
    2. Click "New" and select "Click - All Elements" as the trigger type.
    3. Configure the trigger to fire on "Some Clicks" and specify the button's attributes (e.g., ID, class).
    4. Create a new tag by clicking "Tags" and then "New".
    5. Choose "Google Analytics: GA4 Event" as the tag type.
    6. Set the event name (e.g., "button_click") and configure parameters as needed.
    7. Assign the previously created click trigger to this tag.
    8. Save your changes and publish the container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure that your GA4 property is correctly set up and linked to GTM.
Test the setup using GTM's preview mode to verify that the event fires correctly.
Use the GA4 DebugView to confirm that events are being received.
Consider naming conventions for events to keep tracking organized.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track button clicks with Google Tag Manager?

Asked on Nov 26, 2025

Answer

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