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How can I track custom events in Google Analytics 4 using GTM?

Asked on Oct 16, 2025

Answer

To track custom events in Google Analytics 4 using Google Tag Manager (GTM), you need to set up a new event tag that sends data to your GA4 property. This involves creating a GA4 Event tag in GTM and configuring it to capture the specific event details you want to track.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and create a new tag.
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Select your GA4 Configuration tag from the dropdown.
    4. Enter the Event Name (e.g., "custom_event").
    5. Add any Event Parameters you wish to track (e.g., "parameter_name": "value").
    6. Set a trigger to fire the tag (e.g., on a button click).
    7. Save and publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 Configuration tag is set up correctly and published in GTM.
Test the event using GTM's Preview mode to confirm it fires as expected.
Check the Realtime report in GA4 to verify the event data is being received.
Use descriptive event names and parameters to make analysis easier.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track custom events in Google Analytics 4 using GTM?

Asked on Oct 16, 2025

Answer

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