How can I track custom events in Google Analytics 4 using GTM?
Asked on Oct 16, 2025
Answer
To track custom events in Google Analytics 4 using Google Tag Manager (GTM), you need to set up a new event tag that sends data to your GA4 property. This involves creating a GA4 Event tag in GTM and configuring it to capture the specific event details you want to track.
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1. Open Google Tag Manager and create a new tag.
2. Choose "Google Analytics: GA4 Event" as the tag type.
3. Select your GA4 Configuration tag from the dropdown.
4. Enter the Event Name (e.g., "custom_event").
5. Add any Event Parameters you wish to track (e.g., "parameter_name": "value").
6. Set a trigger to fire the tag (e.g., on a button click).
7. Save and publish your container.
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- Ensure your GA4 Configuration tag is set up correctly and published in GTM.
- Test the event using GTM's Preview mode to confirm it fires as expected.
- Check the Realtime report in GA4 to verify the event data is being received.
- Use descriptive event names and parameters to make analysis easier.
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