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How can I track custom events in Google Analytics 4 using GTM?

Asked on Nov 18, 2025

Answer

To track custom events in Google Analytics 4 using Google Tag Manager (GTM), you need to set up a GA4 event tag that sends event data to your GA4 property. This process involves configuring the tag with the appropriate event name and parameters.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and create a new tag.
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Enter your GA4 Measurement ID.
    4. Set the "Event Name" to your desired custom event name.
    5. Add any necessary event parameters (e.g., category, label).
    6. Configure a trigger to fire the tag (e.g., button click).
    7. Save and publish your changes.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is correctly set up in the Admin → Data Streams section.
Test your tag using GTM's Preview mode to verify it fires correctly.
Check the "Realtime" report in GA4 to confirm event data is being received.
Use descriptive event names and parameters to maintain clarity in your reports.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track custom events in Google Analytics 4 using GTM?

Asked on Nov 18, 2025

Answer

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