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How can I track user interactions with a video player in GA4?

Asked on Oct 15, 2025

Answer

To track user interactions with a video player in Google Analytics 4 (GA4), you can set up custom events that capture specific actions like play, pause, and complete. This involves using Google Tag Manager (GTM) to create tags and triggers for these interactions.

<!-- BEGIN COPY / PASTE -->
    // Example GTM setup for tracking video play
    1. Create a new Tag in GTM: Tag Type → GA4 Event.
    2. Configure the event parameters: Event Name → "video_play".
    3. Set up Trigger: Trigger Type → Video → Choose relevant options (e.g., play).
    4. Save and publish your GTM container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your video player supports JavaScript events for play, pause, and complete actions.
Use GTM's built-in video trigger options if available, or set up custom JavaScript listeners for more complex players.
Verify the event data in GA4 by navigating to Reports → Engagement → Events.
Consider setting up additional parameters like video title or duration for more detailed analysis.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track user interactions with a video player in GA4?

Asked on Oct 15, 2025

Answer

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