How can I track user interactions with a video player in GA4?
Asked on Oct 15, 2025
Answer
To track user interactions with a video player in Google Analytics 4 (GA4), you can set up custom events that capture specific actions like play, pause, and complete. This involves using Google Tag Manager (GTM) to create tags and triggers for these interactions.
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// Example GTM setup for tracking video play
1. Create a new Tag in GTM: Tag Type → GA4 Event.
2. Configure the event parameters: Event Name → "video_play".
3. Set up Trigger: Trigger Type → Video → Choose relevant options (e.g., play).
4. Save and publish your GTM container.
<!-- END COPY / PASTE -->Additional Comment:
- Ensure your video player supports JavaScript events for play, pause, and complete actions.
- Use GTM's built-in video trigger options if available, or set up custom JavaScript listeners for more complex players.
- Verify the event data in GA4 by navigating to Reports → Engagement → Events.
- Consider setting up additional parameters like video title or duration for more detailed analysis.
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