How can I track user interactions with a video using Google Tag Manager?
Asked on Oct 20, 2025
Answer
To track user interactions with a video using Google Tag Manager (GTM), you need to set up a video trigger and tag that captures events like play, pause, and complete. This involves configuring GTM to listen for video events and sending this data to Google Analytics 4 (GA4).
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1. Create a new Trigger in GTM:- Go to Triggers → New → Trigger Configuration.
- Select "YouTube Video" as the trigger type.
- Choose the video actions you want to track (e.g., Start, Complete).
- Set conditions for when the trigger should fire (e.g., on specific pages).
2. Create a new Tag in GTM:- Go to Tags → New → Tag Configuration.
- Select "Google Analytics: GA4 Event" as the tag type.
- Configure the event parameters (e.g., event name: video_play).
- Set the Trigger created in step 1 as the firing trigger.
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- Ensure your GA4 property is properly linked in GTM to receive the video interaction data.
- Test the setup using GTM's Preview mode to verify that events are firing as expected.
- Consider using custom event parameters to capture additional details like video title or duration.
- Review the data in GA4 under Reports → Engagement → Events to analyze video interactions.
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