Ask any question about Analytics & Tracking here... and get an instant response.

How can I track user interactions with a video using Google Tag Manager?

Asked on Oct 20, 2025

Answer

To track user interactions with a video using Google Tag Manager (GTM), you need to set up a video trigger and tag that captures events like play, pause, and complete. This involves configuring GTM to listen for video events and sending this data to Google Analytics 4 (GA4).

<!-- BEGIN COPY / PASTE -->
    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration.
Select "YouTube Video" as the trigger type.
Choose the video actions you want to track (e.g., Start, Complete).
Set conditions for when the trigger should fire (e.g., on specific pages).
    2. Create a new Tag in GTM:Go to Tags → New → Tag Configuration.
Select "Google Analytics: GA4 Event" as the tag type.
Configure the event parameters (e.g., event name: video_play).
Set the Trigger created in step 1 as the firing trigger.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is properly linked in GTM to receive the video interaction data.
Test the setup using GTM's Preview mode to verify that events are firing as expected.
Consider using custom event parameters to capture additional details like video title or duration.
Review the data in GA4 under Reports → Engagement → Events to analyze video interactions.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How can I track user interactions with a video using Google Tag Manager?

Asked on Oct 20, 2025

Answer

The Q&A Network