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How do I analyze eCommerce purchases in GA4 reports?

Asked on Sep 23, 2025

Answer

To analyze eCommerce purchases in GA4, you need to navigate to the appropriate reports that provide insights into purchase events and revenue metrics. These reports help you understand customer behavior and sales performance.

Sign in to your Google Analytics account.
Navigate to Reports → Monetization → E-commerce purchases.
Review the data on purchase events, revenue, and other eCommerce metrics.

Additional Comment:

Ensure that eCommerce tracking is properly set up in your GA4 property to capture purchase events.
Use the "Add comparison" feature to segment data by different dimensions such as device type or traffic source.
Consider setting up custom reports or explorations for more detailed analysis of purchase behavior.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I analyze eCommerce purchases in GA4 reports?

Asked on Sep 23, 2025

Answer

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