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How do I create a custom event in Google Analytics 4?

Asked on Nov 27, 2025

Answer

Creating a custom event in Google Analytics 4 allows you to track specific user interactions that are not automatically captured by default. This can be done through the GA4 interface under the Events section.

Sign in to your Google Analytics account.
Navigate to Admin → Events under the Property column.
Click on "Create Event" and then "Create" to define a new custom event.
Enter the event name and configure the conditions that define when the event should be triggered.
Save the event configuration to start tracking it in your reports.

Additional Comment:

Custom events help capture interactions specific to your business needs, such as form submissions or video plays.
Ensure your event names are descriptive and consistent to maintain clear reporting.
Test the event setup to verify it triggers correctly before relying on the data for analysis.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I create a custom event in Google Analytics 4?

Asked on Nov 27, 2025

Answer

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