How do I create audiences in GA4 for remarketing?
Asked on Oct 04, 2025
Answer
Creating audiences in GA4 for remarketing involves defining specific user segments based on their behavior and characteristics. This can be done through the Audience Builder in the GA4 interface.
- Sign in to your Google Analytics account.
- Navigate to Admin → Property → Audiences.
- Click on "New audience" and choose a template or start from scratch.
- Define the conditions and user criteria for your audience.
- Save the audience to make it available for remarketing in Google Ads.
Additional Comment:
- Ensure your GA4 property is linked to Google Ads to use audiences for remarketing.
- Consider using predefined templates for common audience types like "All Users" or "Purchasers."
- Regularly review and update your audiences to align with marketing goals.
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