How do I install Google Analytics 4 on a new website?
Asked on Aug 31, 2025
Answer
To install Google Analytics 4 (GA4) on a new website, you need to create a GA4 property and add the tracking code to your site. This involves setting up a new property in your Google Analytics account and then using Google Tag Manager or directly embedding the GA4 tag on your website.
- Sign in to your Google Analytics account and go to Admin.
- In the Property column, click "Create Property" and select "Google Analytics 4."
- Follow the setup wizard to configure your property settings.
- Once the property is created, go to Data Streams and select "Web."
- Enter your website URL and stream name, then click "Create Stream."
- Copy the Measurement ID provided.
- Add the GA4 tag to your website using Google Tag Manager or directly in your site's HTML by embedding the provided code snippet.
Additional Comment:
- Using Google Tag Manager is recommended for easier management of your tracking tags.
- Ensure your website's privacy policy is updated to reflect the use of Google Analytics.
- Test your setup by checking real-time reports in Google Analytics to confirm data is being collected.
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