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How do I set up event tagging for eCommerce in Google Analytics 4?

Asked on Nov 16, 2025

Answer

Setting up event tagging for eCommerce in Google Analytics 4 involves configuring specific events to track user interactions with your online store. This can be done using Google Tag Manager to ensure accurate data collection.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and create a new tag.
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Enter your GA4 Measurement ID.
    4. Set the event name (e.g., "purchase", "add_to_cart").
    5. Define event parameters such as item_id, value, currency, etc.
    6. Configure the trigger to fire on relevant eCommerce actions.
    7. Save and publish the container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is set up with enhanced eCommerce tracking enabled.
Use recommended event names and parameters for consistency and better insights.
Test the setup using GTM's Preview mode to verify that events are firing correctly.
Review the events in GA4 under Reports → Engagement → Events to confirm data collection.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I set up event tagging for eCommerce in Google Analytics 4?

Asked on Nov 16, 2025

Answer

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