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How do I set up event tracking for form submissions in GA4?

Asked on Oct 27, 2025

Answer

To set up event tracking for form submissions in GA4, you'll need to configure a custom event using Google Tag Manager (GTM) or directly within your website's code. This involves creating a trigger for the form submission and linking it to a GA4 event tag.

<!-- BEGIN COPY / PASTE -->
    1. In Google Tag Manager, create a new tag.
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Enter your GA4 Measurement ID.
    4. Set the Event Name to "form_submission".
    5. Add any parameters you want to track (e.g., form_id, form_name).
    6. Create a trigger for "Form Submission" or a custom trigger based on your form's behavior.
    7. Save and publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your form has a unique identifier to create an accurate trigger.
Test the setup using GTM's Preview mode to verify that events are firing correctly.
Check the "Realtime" report in GA4 to confirm that form submission events are being recorded.
Consider using additional parameters to capture more detailed data about the form submissions.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I set up event tracking for form submissions in GA4?

Asked on Oct 27, 2025

Answer

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