How do I set up event tracking in GA4?
Asked on Sep 03, 2025
Answer
Setting up event tracking in Google Analytics 4 (GA4) involves creating events to measure user interactions on your website or app. This is typically done through the GA4 interface or via Google Tag Manager (GTM) for more complex setups.
- Sign in to your Google Analytics account.
- Navigate to Admin → Data Streams and select your data stream.
- Click on "Configure Tag Settings" and then "Manage Custom Definitions" to create custom events.
- Alternatively, use Google Tag Manager to set up a new tag with the "GA4 Event" tag type, specifying the event name and parameters.
Additional Comment:
- GA4 automatically tracks some events, but custom events allow for more specific interaction tracking.
- Ensure your events have meaningful names and parameters to facilitate clear reporting.
- Test your event setup using the GA4 DebugView or GTM Preview mode to verify data collection.
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