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How do I track button clicks as events in GA4 using Google Tag Manager?

Asked on Nov 24, 2025

Answer

To track button clicks as events in GA4 using Google Tag Manager, you'll need to set up a trigger for the button click and create a corresponding GA4 event tag. This setup allows you to capture interactions with specific buttons on your website.

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    1. Create a new Trigger in GTM:Go to Triggers → New → Trigger Configuration.
Select "Click - All Elements" or "Click - Just Links" based on your button type.
Configure the trigger to fire on specific button clicks using conditions (e.g., Click ID or Click Classes).
    2. Create a GA4 Event Tag:Go to Tags → New → Tag Configuration.
Select "Google Analytics: GA4 Event".
Choose your GA4 Configuration tag.
Set the Event Name (e.g., "button_click").
Add any parameters you want to track (e.g., button text or ID).
Assign the trigger you created to this tag.
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Additional Comment:

Ensure your GA4 Configuration tag is set up and published in GTM before creating event tags.
Test your setup using GTM's Preview mode to confirm the trigger fires correctly on button clicks.
Once verified, publish the changes in GTM to start tracking button clicks in GA4.
Review the captured events in GA4 under Reports → Engagement → Events.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track button clicks as events in GA4 using Google Tag Manager?

Asked on Nov 24, 2025

Answer

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