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How do I track button clicks as events in Google Tag Manager?

Asked on Nov 15, 2025

Answer

To track button clicks as events in Google Tag Manager (GTM), you need to set up a click trigger and an event tag. This allows you to capture interactions with specific buttons on your website and send the data to Google Analytics 4 (GA4) or another analytics platform.

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    1. Create a new trigger in GTM:Go to Triggers → New → Trigger Configuration → Click → All Elements.
Configure the trigger to fire on specific button clicks (e.g., by CSS selector or ID).
    2. Create a new tag in GTM:Go to Tags → New → Tag Configuration → GA4 Event.
Set the Event Name (e.g., "button_click").
Add the trigger you created to this tag.    3. Save and publish your changes in GTM.
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Additional Comment:

Ensure your GTM container is correctly installed on your website.
Test the setup using GTM's Preview mode to verify that events are firing as expected.
Consider using variables to capture dynamic data, such as button text or URL.
Regularly check your GA4 reports to analyze the button click data.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track button clicks as events in Google Tag Manager?

Asked on Nov 15, 2025

Answer

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