How do I track button clicks in Google Analytics 4 using Google Tag Manager?
Asked on Aug 25, 2025
Answer
To track button clicks in Google Analytics 4 using Google Tag Manager, you'll need to set up a GA4 event tag and configure a trigger to fire when the button is clicked. This involves creating a new tag in GTM and defining the interaction you want to track.
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1. Go to Google Tag Manager and click on "Tags" → "New".
2. Choose "Tag Configuration" and select "Google Analytics: GA4 Event".
3. Enter your GA4 Measurement ID and specify the Event Name (e.g., "button_click").
4. Under "Triggering", click "Choose a Trigger" → "New" → "Click - All Elements".
5. Configure the trigger to fire on specific button clicks by using CSS selectors or button attributes.
6. Save the tag and publish your container.
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- Ensure your GA4 property is correctly linked to your GTM container.
- Test the trigger using GTM's Preview mode to confirm it fires on the correct button.
- Use the GA4 DebugView to verify events are being recorded accurately.
- Consider naming conventions for events to maintain organized reporting.
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