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How do I track button clicks in Google Analytics 4 using Google Tag Manager?

Asked on Aug 25, 2025

Answer

To track button clicks in Google Analytics 4 using Google Tag Manager, you'll need to set up a GA4 event tag and configure a trigger to fire when the button is clicked. This involves creating a new tag in GTM and defining the interaction you want to track.

<!-- BEGIN COPY / PASTE -->
    1. Go to Google Tag Manager and click on "Tags" → "New".
    2. Choose "Tag Configuration" and select "Google Analytics: GA4 Event".
    3. Enter your GA4 Measurement ID and specify the Event Name (e.g., "button_click").
    4. Under "Triggering", click "Choose a Trigger" → "New" → "Click - All Elements".
    5. Configure the trigger to fire on specific button clicks by using CSS selectors or button attributes.
    6. Save the tag and publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is correctly linked to your GTM container.
Test the trigger using GTM's Preview mode to confirm it fires on the correct button.
Use the GA4 DebugView to verify events are being recorded accurately.
Consider naming conventions for events to maintain organized reporting.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track button clicks in Google Analytics 4 using Google Tag Manager?

Asked on Aug 25, 2025

Answer

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