How do I track conversions from Google Ads in GA4?
Asked on Sep 21, 2025
Answer
To track conversions from Google Ads in GA4, you need to set up conversion events in GA4 and ensure that your Google Ads and GA4 accounts are linked. This allows you to track and analyze the performance of your ad campaigns directly within GA4.
- Sign in to your Google Analytics account and go to Admin → Property → Data Streams.
- Select the data stream you want to track conversions for and click on "Configure tag settings".
- Under "Events", set up a new conversion event by clicking on "Create event" and defining the event parameters that signify a conversion (e.g., purchase, sign-up).
- Link your Google Ads account to GA4 by going to Admin → Property → Product Links → Google Ads Links, and follow the prompts to complete the linking process.
- Once linked, import the GA4 conversion events into Google Ads for tracking and reporting.
Additional Comment:
- Ensure that the conversion events you set up in GA4 are marked as conversions by toggling the "Mark as conversion" option in the Events section.
- Linking Google Ads and GA4 allows for seamless data sharing and more accurate attribution of conversions to your ad campaigns.
- Regularly review your conversion events and adjust parameters as needed to reflect changes in your business goals.
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