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How do I track custom events in GA4 using Google Tag Manager?

Asked on Oct 22, 2025

Answer

To track custom events in GA4 using Google Tag Manager, you need to set up a new tag in GTM that sends event data to your GA4 property. This involves configuring a GA4 Event tag with the appropriate event name and parameters.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and click "Add a new tag".
    2. Choose "Tag Configuration" and select "GA4 Event".
    3. Enter your Measurement ID from GA4.
    4. Set the "Event Name" to your custom event name (e.g., "button_click").
    5. Add any additional event parameters if needed.
    6. Set up a trigger to fire the tag (e.g., "All Pages" or a specific click).
    7. Save and publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is correctly set up and linked to your GTM container.
Test the event in GTM's Preview mode to verify it triggers correctly.
Check the Realtime report in GA4 to confirm the event is being recorded.
Consider using descriptive event names and parameters for clarity in reports.

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Ask any question about Analytics & Tracking here... and get an instant response.

How do I track custom events in GA4 using Google Tag Manager?

Asked on Oct 22, 2025

Answer

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