How do I track custom events in GA4 using Google Tag Manager?
Asked on Oct 22, 2025
Answer
To track custom events in GA4 using Google Tag Manager, you need to set up a new tag in GTM that sends event data to your GA4 property. This involves configuring a GA4 Event tag with the appropriate event name and parameters.
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1. Open Google Tag Manager and click "Add a new tag".
2. Choose "Tag Configuration" and select "GA4 Event".
3. Enter your Measurement ID from GA4.
4. Set the "Event Name" to your custom event name (e.g., "button_click").
5. Add any additional event parameters if needed.
6. Set up a trigger to fire the tag (e.g., "All Pages" or a specific click).
7. Save and publish your container.
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- Ensure your GA4 property is correctly set up and linked to your GTM container.
- Test the event in GTM's Preview mode to verify it triggers correctly.
- Check the Realtime report in GA4 to confirm the event is being recorded.
- Consider using descriptive event names and parameters for clarity in reports.
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