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How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 01, 2025

Answer

To track custom events in Google Analytics 4 using Google Tag Manager (GTM), you'll need to set up a GA4 event tag in GTM and configure it with the appropriate event parameters. This allows you to capture specific user interactions on your website.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and create a new tag.
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Enter your GA4 Measurement ID.
    4. Set the Event Name to your desired custom event (e.g., "button_click").
    5. Add any Event Parameters needed (e.g., "button_text", "page_location").
    6. Set up a trigger to fire the tag (e.g., Click Trigger for specific buttons).
    7. Save the tag and publish your GTM container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is correctly linked to your GTM account.
Test the event using GTM's Preview mode to verify it fires correctly.
Check the Realtime report in GA4 to see if the event is being recorded.
Consider using descriptive event names and parameters for better reporting clarity.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 01, 2025

Answer

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