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How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 02, 2025

Answer

To track custom events in Google Analytics 4 using Google Tag Manager (GTM), you'll need to set up a GA4 Event tag in GTM and configure it with the appropriate event parameters. This allows you to capture specific user interactions that are important to your business goals.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and click "Add a new tag".
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Enter your GA4 Measurement ID.
    4. Name your event (e.g., 'custom_event_name').
    5. Add any parameters you want to track (e.g., 'category', 'label').
    6. Set a trigger for when the event should fire (e.g., button click).
    7. Save the tag and publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is correctly set up with a data stream linked to your website.
Test your event in GTM's Preview mode before publishing to ensure it triggers correctly.
Use GA4's DebugView to verify that events are being received as expected.
Custom events help you track specific actions that are not automatically captured by GA4.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 02, 2025

Answer

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