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How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 04, 2025

Answer

To track custom events in Google Analytics 4 using Google Tag Manager (GTM), you need to set up a GA4 event tag in GTM and configure it to fire based on specific triggers. This allows you to capture interactions that are important to your business goals.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and click on "Tags" in the left-hand menu.
    2. Click "New" and select "Google Analytics: GA4 Event" as the tag type.
    3. Enter your GA4 Measurement ID in the "Configuration Tag" field.
    4. Name your event in the "Event Name" field (e.g., 'custom_event').
    5. Add any parameters you want to track with the event (e.g., 'category', 'action').
    6. Set up a trigger that defines when the event should be sent (e.g., button click).
    7. Save the tag and publish your container.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 property is properly linked to your GTM container.
Test your setup using GTM's Preview mode to verify that events are firing correctly.
Check the Realtime report in GA4 to confirm that your custom events are being recorded.
Consider naming conventions for events to maintain consistency and clarity in reporting.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 04, 2025

Answer

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