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How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 07, 2025

Answer

To track custom events in Google Analytics 4 using Google Tag Manager (GTM), you'll need to set up a GA4 Event tag in GTM and configure it to send the desired event data to your GA4 property. This involves defining the event name and any parameters you wish to track.

<!-- BEGIN COPY / PASTE -->
    1. Open Google Tag Manager and create a new tag.
    2. Choose "Google Analytics: GA4 Event" as the tag type.
    3. Select your GA4 Configuration tag or enter your Measurement ID.
    4. Enter the Event Name (e.g., "custom_event").
    5. Add any Event Parameters you want to track (e.g., "category", "label").
    6. Set up a trigger to fire the tag on the desired action (e.g., button click).
    7. Save and publish your changes.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GA4 Configuration tag is correctly set up and published in GTM.
Test the event in GTM's Preview mode to verify it fires correctly.
Check GA4's DebugView to confirm the event data is being received.
Consider using descriptive names for events and parameters for easier analysis.

✅ Answered with Analytics best practices.

Ask any question about Analytics & Tracking here... and get an instant response.

How do I track custom events in Google Analytics 4 using GTM?

Asked on Nov 07, 2025

Answer

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