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How do I track form submissions in GA4 using Google Tag Manager?

Asked on Aug 30, 2025

Answer

To track form submissions in GA4 using Google Tag Manager, you need to set up a trigger and a tag within GTM to capture the form submission event and send it to GA4. This involves configuring a Form Submission trigger and linking it to a GA4 Event tag.

<!-- BEGIN COPY / PASTE -->
    1. Create a new Trigger in GTM:Trigger Type: Form Submission
Configure to track all forms or specific forms by adding conditions.
    2. Create a new Tag in GTM:Tag Type: GA4 Event
Configuration Tag: Select your GA4 Configuration tag
Event Name: form_submission
Add any additional parameters if needed.    3. Link the Trigger to the Tag and publish your changes.
    <!-- END COPY / PASTE -->

Additional Comment:

Ensure your GTM container is published for changes to take effect.
Test the setup using GTM's Preview mode to verify that form submissions are tracked correctly.
In GA4, navigate to Reports → Engagement → Events to view the form_submission events.
Consider using custom parameters to capture additional form details.

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Ask any question about Analytics & Tracking here... and get an instant response.

How do I track form submissions in GA4 using Google Tag Manager?

Asked on Aug 30, 2025

Answer

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