How do I track form submissions in GA4 using GTM?

Question

Q&A Network · Accepted Answer

To track form submissions in Google Analytics 4 using Google Tag Manager, you need to set up a tag and trigger that captures the form submission event. This involves configuring a GA4 event tag in GTM and setting a trigger that fires when the form is submitted.


    
    1. Create a new GA4 Event Tag in GTM:
       - Tag Type: GA4 Event
       - Configuration Tag: Select your GA4 Configuration tag
       - Event Name: form_submission
    2. Set up a Trigger:
       - Trigger Type: Form Submission
       - Configure any necessary conditions (e.g., form ID or URL)
    3. Save the tag and trigger, then publish your GTM container.

ADDITIONAL COMMENT:

Ensure your GA4 Configuration tag is properly set up and published in GTM.
Test the form submission tracking using GTM's Preview mode to confirm it fires correctly.
Use Google Analytics DebugView to verify that the form_submission event is being recorded in GA4.
Consider using additional parameters to capture form-specific details, such as form ID or page path.

✅ Answered with Analytics best practices.

How do I track form submissions in GA4 using GTM?

Asked on Sep 10, 2025

Answer

The Q&A Network