How do I use BigQuery with Google Analytics 4?
Asked on Sep 25, 2025
Answer
To use BigQuery with Google Analytics 4 (GA4), you need to link your GA4 property to BigQuery to export raw event data for advanced analysis. This integration allows you to perform complex queries and gain deeper insights into user behavior.
- Sign in to your Google Analytics account.
- Navigate to Admin → Property → BigQuery Linking.
- Click on "Link" and follow the prompts to select your BigQuery project and dataset.
- Choose the data streams you want to export and configure the export frequency.
- Review and confirm the settings to complete the linking process.
Additional Comment:
- Ensure you have the necessary permissions in both Google Analytics and BigQuery to set up the linking.
- Once linked, GA4 data will be exported to BigQuery, allowing you to run SQL queries for custom analysis.
- BigQuery provides a scalable way to store and analyze large datasets, which is beneficial for detailed reporting.
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