What does engagement rate mean in GA4 reports?
Asked on Sep 06, 2025
Answer
Engagement rate in GA4 reports refers to the percentage of user interactions that are considered "engaged sessions," which typically last longer than 10 seconds, include a conversion event, or have multiple page views. This metric helps you understand how effectively your content captures and maintains user interest.
Example Concept: Engagement rate is calculated by dividing the number of engaged sessions by the total number of sessions. An engaged session is defined as any session that lasts longer than 10 seconds, has a conversion event, or includes two or more page views. This metric provides insights into user interaction quality and content effectiveness.
Additional Comment:
- Engagement rate is a key performance indicator (KPI) for assessing user interaction quality.
- It helps identify content that successfully retains user attention.
- Higher engagement rates typically indicate more valuable and relevant content.
- Analyze engagement rate alongside other metrics like conversion rate for comprehensive insights.
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