What’s the best way to connect GA4 to Looker Studio?
Asked on Sep 09, 2025
Answer
To connect Google Analytics 4 (GA4) to Looker Studio, you need to use the GA4 connector available within Looker Studio. This allows you to visualize and analyze your GA4 data in a customizable dashboard format.
- Sign in to your Looker Studio account.
- Click on "Create" and select "Data Source" from the dropdown menu.
- Search for and select the "Google Analytics" connector.
- Authorize the connection and select your GA4 property from the list.
- Click "Connect" to link your GA4 data with Looker Studio.
Additional Comment:
- Ensure you have the necessary permissions to access both GA4 and Looker Studio.
- Once connected, you can create custom reports and dashboards using your GA4 data.
- Looker Studio allows for real-time data visualization, which can be customized with various charts and filters.
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