What’s the best way to set up eCommerce tracking in GA4?
Asked on Oct 09, 2025
Answer
Setting up eCommerce tracking in Google Analytics 4 (GA4) involves configuring your data streams to capture relevant purchase events and parameters. This process allows you to track transactions, revenue, and product performance effectively.
- Sign in to your Google Analytics account and navigate to Admin → Data Streams.
- Select the web data stream where you want to set up eCommerce tracking.
- Implement the necessary GA4 eCommerce events (e.g., purchase, add_to_cart) on your website using Google Tag Manager or directly in your site's code.
Additional Comment:
- Ensure that each eCommerce event includes relevant parameters such as transaction_id, value, currency, and items.
- Use Google Tag Manager for a streamlined setup, allowing you to manage tags and triggers without altering site code.
- Test your setup using GA4's DebugView to confirm that events are firing correctly.
- Refer to GA4's official documentation for detailed event parameter specifications.
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